MAVEN BEAUTY - BASIC BEAT
Maven Beauty was Fashion Nova's first attempt at creating an affordable beauty brand from scratch. Maven Beauty launched in 2020 with the Basic Beat collection which consisted of 5 types of cosmetics in various shades. Social media and PR campaigns were launched with the focus on user friendly videos created in house and by user generated content. The packaging and components were inspired by bright psychedelic packaging, with the main color scheme being bright orange and black and white stripes. The logos, components, and packaging designs were created in Adobe Photoshop and Illustrator.
BASIC BEAT BRANDING
BASIC BEAT PACKAGING
MAVEN BEAUTY SETTING SPRAYS
Maven Beauty launched a set of rose water scented cosmetic setting spray and a prep and refresh spray. The aesthetic for the packaging was based on combining the red color of a rose along with Maven's trademark orange. I created hand drawn roses and imported them into Illustrator to create a vector pattern used in the component's packaging. The logos were also created with a psychedelic vintage type face to keep in style with the previous packaging that was created for Maven. The designs for the components and packaging were created in Adobe Photoshop and Illustrator.
MAVEN BEAUTY 3D CHEEK COLORS
Maven Beauty's Cheek Colors were created with a more simplistic color block design in mind. The color of the compact-like components matched the particular shade. We wanted to create dimension to the design of the cheek colors so we incorporated a 3D Maven Logo to the pan and lid. The designs for the components and packaging were created in Adobe Photoshop and Illustrator.
MAVEN BEAUTY PR BOXES
A large portion of Maven Beauty's online presence consists of user generated content created by social media influencers. We created some PR packaging to seed Maven product to various influencers from all walks of life from all over the globe with each collection launch. The designs for the PR boxes and post cards were created in Adobe Photoshop and Illustrator.