NOVABEAUTY BRANDING + PACKAGING
Nova Beauty was Fashion Novas second Beauty Brand concept. Nova Beauty has a sleeker more elegant design to accompany its high quality affordable cosmetics. The simpler soft touch packaging and components were created with more luxurious competitor branding in mind, changing direction from the louder more colorful Maven Beauty aesthetic. Nova Beauty launched in 2022, with its initial launch focusing on its lip products.
Nova Beauty logo created in Adobe Illustrator
NOVA BEAUTY LIPS
Nova Beauty first launched with a focus on lips. The 3 lip products consisted of various shades of lipsticks, lip glosses, and lip liners. The components and packaging were created in Adobe Illustrator.
NOVA BEAUTY BODY
Nova Beauty's second launch was a summer oriented release of various shades of body highlighter. The components and packaging were created in Adobe Illustrator.
NOVA BEAUTY EYES
Nova Beauty's third launch in 2022 focused on eye products. The products featured were eyeshadow palettes, brow pencils, and gel eyeliners. The components and packaging were created in Adobe Illustrator.