Social media posts are an integral part of Nova Beauty's brand. Along with user generated content from outside beauty influencers, informational posts we create in-house helps boost customer engagement and teaches our customers new beauty techniques. I help create informational posts with input from the Beauty team by using eye catching imagery and videos. I create social posts using assets from in-house photo shoots, and clips of outstanding user generated content. Most of the posts are created using a mixture of Photoshop and After Effects.