NOVA BEAUTY 1 YEAR POP-UP
The Nova Beauty 1 Year Pop-Up was a celebration of our 1 year anniversary as a Beauty brand. We decided to have the pop-up take place at one of our more popular Fashion Nova brick-and-mortars in the Topanga Westfield Mall. We came together to brainstorm what made a successful Beauty pop-up and came up with a few important ideas like Instagrammable moments, promotions, and influencers. It took a few months to plan, and I was in charge of creating the visuals with the help of the facilities team. After some brainstorming with my fellow team members, I was able to create oversized cosmetics, infinity booth for social media moments, banners, step and repeat, and the overall layout of the pop-up within the store.
MINI LIPSTICK PROMO
Nova Beauty’s Mini Lipstick promo was a promotional item used to help spread awareness of Nova Beauty to Fashion Nova’s non-beauty customer. Thousands of units of a smaller compact version of one of our best selling nude shades was sent for free with purchases while supplies lasted. The point of the promo was to help introduce the customer to a sample and have them see and feel the quality first hand, and create a repeat customer. The mini component and soft touch packaging was created in Photoshop and Illustrator.
GIFT WITH PURCHASE LIP KIT PROMO
The Nova Beauty Perfect Pout Ultimate Lip Kit was a promotional item aimed at our customers that consisted of our 3 Best Selling Lipsticks, 3 Best Selling Lip Liners, and 3 Best Selling Lip Glosses. We also highlighted 3 trending lip styles that can be created with the product, including a 90’s lip, red lip, and nude lip. The lip kit was also sent to our influencers to create user generated content to help educate our customer on how to achieve each look. The soft touch box and postcard were created in Photoshop and Illustrator.
NOVA BEAUTY PR BOXES
A large portion of Nova Beauty’s online presence consists of user generated content created by various social media influencers. Nova Beauty created some PR packaging to seed product to influencers of all walks of life from all around the world that specialized in beauty. We create specialized launch collections with elevated packaging for unboxing and content creation in order to use for our social media and email blasts. The designs for the soft touch PR boxes were created in Photoshop and Illustrator.
