Email blasts play a crucial role in e-commerce because it allows a company or organization to communicate directly with their customers. Regular promotions and updates sent via email can keep current customers engaged with the brand, and  increase sales as a result. Email blasts can also provide a company with valuable information about a customers spending habits, geographic location, and browsing history to provide more accurate targeted marketing. Here are a few examples of some Nova Beauty email blasts I created in Adobe Photoshop and After Effects.