Nova Beauty Branding & Packaging
Nova Beauty was Fashion Nova’s second beauty brand concept, designed with a sleek and elegant aesthetic to complement its high-quality, affordable cosmetics. Unlike the bold and colorful branding of Maven Beauty, Nova Beauty features minimalist soft-touch packaging and refined components, inspired by luxury competitors. The brand launched in 2022, with its debut collection focused on lip products.
Nova Beauty Lip Collection
Nova Beauty made its debut with a strong focus on lip products, offering a curated selection of high-quality formulas designed to complement a wide range of skin tones. The launch collection featured three essential lip products: richly pigmented lipsticks, high-shine lip glosses, and precision lip liners, each available in an array of versatile shades.
Nova Beauty Body
Nova Beauty’s second launch focused on a summer-inspired collection of body highlighters, featuring a range of shades designed to enhance and illuminate the skin. These highlighters were created to give a radiant, sun-kissed glow, perfect for the warmer months, offering customers a luxurious way to accentuate their body’s natural beauty.
Nova Beauty Eyes Collection
Nova Beauty’s third launch in 2022 spotlighted eye products, introducing a curated selection designed to elevate every eye look. The collection featured richly pigmented eyeshadow palettes, precision brow pencils, and long-lasting gel eyeliners, all crafted to deliver bold, defined, and smudge-proof results.