Social media posts are a key component of Nova Beauty’s brand identity. In addition to user-generated content from beauty influencers, our in-house informational posts drive customer engagement and educate audiences on new beauty techniques. I collaborated with other members of the Beauty team to create visually compelling posts, incorporating eye-catching imagery and videos. Using assets from in-house photoshoots and standout user-generated content, I crafted engaging social media content that enhanced brand presence and customer interaction