Nova Beauty 1 Year Pop-up
The Nova Beauty 1-Year Pop-Up was a celebration of our first anniversary as a beauty brand. We chose one of Fashion Nova’s most popular brick-and-mortar locations at Topanga Westfield Mall to host the event. Our team brainstormed key elements for a successful beauty pop-up, focusing on Instagrammable moments, exclusive promotions, and influencer engagement.
Planning took several months, and I led the visual design process with support from the facilities team. Collaborating with my team, I created oversized cosmetics, an infinity booth for social media moments, banners, a step-and-repeat backdrop, and the overall layout of the pop-up within the store.
Mini Lipstick Promo
Nova Beauty’s Mini Lipstick promo was a promotional item used to help spread awareness of Nova Beauty to Fashion Nova’s non-beauty customer. Thousands of units of a smaller compact version of one of our best selling nude shades was sent for free with purchases while supplies lasted. The point of the promo was to help introduce the customer to a sample and have them see and feel the quality first hand, and create a repeat customer.
Lip Kit Promo
Nova Beauty’s Mini Lipstick Promo was designed to introduce Fashion Nova’s non-beauty customers to the brand. Thousands of compact versions of one of our best-selling nude shades were sent as free gifts with purchases, while supplies lasted. This promotion allowed customers to experience the product firsthand, showcasing its quality and encouraging repeat purchases.
User-generated content from social media influencers plays a major role in Nova Beauty’s online presence. To amplify brand reach, we developed PR packaging to distribute products to beauty influencers worldwide, spanning diverse backgrounds and expertise.
Each launch collection features elevated packaging designed to enhance the unboxing experience and inspire high-quality content for social media and email campaigns.
